Is the To C market more profitable? The global trend of portable energy storage products is indeed strong!

In recent years, with the public’s increasing enthusiasm for outdoor travel and the gradual increase in awareness of portable energy storage batteries, the global portable energy storage battery market has ushered in a strong momentum of rapid growth. The brand owners of portable energy storage products are oriented to end consumers, with high profit margins, and the rapid increase in downstream demand enables businesses to quickly obtain economic benefits.

The portable energy storage power supply opened the blue ocean market in 2015 and is regarded as a “large outdoor power bank”.
The portable energy storage product is a power supply system that can provide stable AC/DC voltage output. It can widely replace small fuel generators. It can be used in various scenarios such as outdoor travel and emergency preparedness. Car refrigerators, rice cookers and other equipment supply power, the product capacity range is wide, with AC/USB/car charger and other output methods, strong compatibility. Due to the gradual expansion of application scenarios, the nature of requirements has changed from the early “optional” to “rigid requirements”.

In the application of energy storage scenarios, it can be divided into portable, household, industrial and commercial, grid side and other types, among which portable energy storage is an emerging market segment in recent years. Due to the variety of application scenarios of portable energy storage, its market scale is experiencing rapid growth.

At present, according to the data of China Chemical and Physical Power Industry Association, the market size of the global portable energy storage industry has rapidly increased from 60 million yuan in 2016 to 4.26 billion yuan in 2020, reaching 11.13 billion yuan in 2021, and is expected to reach 20.81 billion yuan in 2022. The market size of portable energy storage has maintained a trend of rapid growth in recent years. According to the forecast, the market size will exceed 80 billion yuan in 2026, with huge development potential.